Best Influencer Analytics Software for Smarter Influencer Marketing
Unlock powerful influencer insights and elevate your marketing campaigns with the most precise influencer analytics platform. Find the right partners and maximize ROI with data-driven decisions
Try Free Influencer Analytics
Engagement Rate & Performance Tracking
Leverage data from an influencer’s last 30 posts to track precise engagement rates and spot consistent performers. Analyze how engagement spreads across content formats (videos, carousels, Reels) and uncover posting patterns to align campaigns with optimal visibility.
Start for free
Comprehensive Audience Intelligence
Our influencer marketing analytics platform delivers audience profiles with demographics (age, gender, location) and interests. The tool checks follower quality to flag fakes, ensuring authentic reach and budget protection
Start for freeInfluencer & Content Analysis
Gleemo's influencer analytics tool explores an influencer’s niche to align with your brand.
- Explore influencer interests and niche focus to align with your brand values.
- Post analysis: Identify top-performing content and the strategies behind it.
- Top hashtags: Discover high-impact hashtags used by influencers to boost your campaign’s discoverability.
The Most Important Influencer Marketing Metrics / KPIs to Analyze
Engagement Rate
Reflects how well content resonates with the audience, with variations across influencer types enabling meaningful comparisons.
Total Reach
The number of unique users exposed to content. Directly indicates the breadth of a campaign’s audience coverage, a key measure of brand exposure scope.
Conversion Rate
Gauges how effectively content motivates users to complete target actions like purchases or sign-ups, linking directly to business outcomes.
Attributed Sales/Revenue
Sales generated by a campaign, tracked via exclusive discount codes or affiliate links. Serves as a core indicator of direct revenue contribution.
Audience Demographics
Ensures an influencer’s audience aligns with a brand’s target market, guaranteeing the campaign reaches the right people.
ROI
Quantifies a campaign’s cost-effectiveness, providing insights for budget and strategy adjustments.
Why Top Brands Choose Gleemo's Influencer Analytics Platform
Gleemo makes finding the right influencers so straightforward. Its interface is easy to use, and the audience insights help me match influencers to our brand perfectly.
Michael Thompson
Marketing Director
I love how Gleemo breaks down audience interests. It’s saved me hours of research, ensuring every collaboration feels authentic to both the influencer and our brand.
Emma Wilson
Social Media Manager
As someone new to influencer marketing, Gleemo’s reports are a game-changer. They’re clear, actionable, and help me avoid costly mistakes with the wrong partners.
David Martinez
Small Business Owner
The fake follower detection feature is a must-have. It gives me peace of mind that our budget is going to influencers with real, engaged audiences.
Sophia Lee
Brand Strategist
Gleemo’s analysis of past collaborations helps my clients repeat what works. We can quickly spot trends and adjust strategies for better results.
James Brown
Digital Marketing Consultant
Gleemo makes finding the right influencers so straightforward. Its interface is easy to use, and the audience insights help me match influencers to our brand perfectly.
Michael Thompson
Marketing Director
I love how Gleemo breaks down audience interests. It’s saved me hours of research, ensuring every collaboration feels authentic to both the influencer and our brand.
Emma Wilson
Social Media Manager
As someone new to influencer marketing, Gleemo’s reports are a game-changer. They’re clear, actionable, and help me avoid costly mistakes with the wrong partners.
David Martinez
Small Business Owner
The fake follower detection feature is a must-have. It gives me peace of mind that our budget is going to influencers with real, engaged audiences.
Sophia Lee
Brand Strategist
Gleemo’s analysis of past collaborations helps my clients repeat what works. We can quickly spot trends and adjust strategies for better results.
James Brown
Digital Marketing Consultant
Being able to see an influencer’s top-performing content lets us tailor campaigns to what their audience loves. Our engagement rates have improved noticeably.
Olivia Garcia
E-commerce Marketing Lead
Exporting reports is super easy—no more messy spreadsheets. I can share insights with my team in minutes, keeping everyone on the same page.
Robert Taylor
Startup Founder
The tool’s search filters are incredible. Whether I’m looking for specific demographics or niche interests, I find the right influencers in no time.
Ava Wright
PR Specialist
Gleemo takes the guesswork out of influencer selection. The data is reliable, and I feel confident in every partnership we choose.
William Clark
Marketing Coordinator
Tracking engagement across different content types helps us refine our approach. We now create content that resonates better with both influencers’ fans and our brand.
Isabella Rodriguez
Content Marketing Manager
Being able to see an influencer’s top-performing content lets us tailor campaigns to what their audience loves. Our engagement rates have improved noticeably.
Olivia Garcia
E-commerce Marketing Lead
Exporting reports is super easy—no more messy spreadsheets. I can share insights with my team in minutes, keeping everyone on the same page.
Robert Taylor
Startup Founder
The tool’s search filters are incredible. Whether I’m looking for specific demographics or niche interests, I find the right influencers in no time.
Ava Wright
PR Specialist
Gleemo takes the guesswork out of influencer selection. The data is reliable, and I feel confident in every partnership we choose.
William Clark
Marketing Coordinator
Tracking engagement across different content types helps us refine our approach. We now create content that resonates better with both influencers’ fans and our brand.
Isabella Rodriguez
Content Marketing Manager
Frequently Asked Questions
in action