Modash vs Grin vs Gleemo: Which is The Best Influencer Marketing Tool

In the thriving landscape of influencer marketing, brands are increasingly leveraging creators to connect with audiences and drive measurable results. With influencer marketing platforms like Modash, Grin, and Gleemo dominating the market, brands often struggle to identify which solution aligns best with their goals. In this comprehensive comparison, we break down the features, strengths, and weaknesses of each influencer marketing tool to help you make an informed decision.

Core Attributes of Influencer Marketing Software​​

Before diving into platform comparisons, let’s outline key evaluation criteria:

• Database Quality: Coverage of micro/nano influencers and cross-platform data (e.g., Amazon, TikTok).

• AI Capabilities: Semantic search vs. traditional keyword filters.

• Workflow Tools: Influencer CRM, outreach automation, and collaboration tracking.

• E-commerce Integrations: Compatibility with Shopify, Amazon, and Klaviyo.

• Pricing Transparency: Flexibility for startups, agencies, and enterprises.

Let’s explore how Modash, Grin, and Gleemo tackle these challenges—and where they excel.

1. Modash

Modash specializes in influencer discovery and analytics, offering access to 200M+ creators across Instagram, TikTok, and YouTube. Its focus is on real-time audience demographics and campaign tracking.

Key Features of Modash

Here are some of the top features of the platform.

Influencer Discovery

Modash boasts the largest influencer database in the market, with over 250M+ creator profiles from Instagram, TikTok, and YouTube. Its advanced influencer search tool allows brands to pinpoint influencers with precision using filters like location, engagement rate, bio keywords, hashtags, follower growth rate, and fake follower check. It also identifies micro-influencers and non-traditional creators who resonate with niche audiences.

Campaign Tracking

Modash automates the tracking of all campaign posts, including ephemeral Stories, without requiring creator authentication. It generates real-time reports on metrics like views, clicks, and sales, with filters to segment data by platform, date, or influencer.

Outreach & Relationship Management

Modash’s unified inbox integrates with Gmail or Outlook, displaying influencer details alongside email threads. Brands can send personalized outreach emails directly from the platform, leveraging data like birthdays or interests to craft compelling messages.

Influencer Payments

Modash simplifies payments by supporting 36 currencies across 180 countries. Brands send funds via the platform, and influencers receive payments through their preferred method.

Modash Pricing

Modash uses a tiered pricing model with monthly or annual billing options:

• Essentials Plan: At $299 per month (billed monthly) or $199/month (billed annually), this plan includes features like searching 250M+ creators, analyzing 300 profiles, unlocking 150 emails, tracking 100 influencers, and collecting unlimited content, suitable for small teams starting with influencer marketing.

• Performance Plan: Priced at $599 per month (billed monthly) or $499/month (billed annually), this plan allows users to analyze 800 profiles, unlock 400 emails, track 250 influencers, collect unlimited content, and include up to 5 team members. It’s ideal for teams looking to scale their influencer marketing efforts.

• Enterprise Plan: This custom plan provides higher limits, more team seats, and additional features like API access and SSO. It’s tailored for brands with sophisticated influencer marketing programs.

Modash Strengths

• Massive Influencer Database: Modash has a massive database of over 250 million influencers to help you screen candidates based on a variety of criteria. Ideal for finding nano- and micro-influencers in untapped niches.

• User-Friendly Interface: Intuitive design enhances user experience, especially for those new to influencer marketing.

• Transparent Pricing: Starts at $199/month (annual plan) with a 14-day free trial.

Modash Weaknesses

• Limited Platform Coverage: Focuses primarily on Instagram, TikTok, and YouTube, lacking integration with platforms like Twitch and Twitter.

• Basic Campaign Tools: Lacks advanced workflow automation or affiliate management features.

Learn more 👉 Modash Alternatives.

2. Grin

Grin combines influencer discovery with CRM tools, emphasizing long-term creator relationships. It’s popular among e-commerce brands for Shopify integrations.

Key Features of Grin

Here are some of the top features of the platform.

Influencer Discovery and Recruitment

Grin enables you to search for creators based on specific criteria such as location, audience size, engagement rates, and more. If you already have champion influencers, you can use the Lookalike tool to find similar influencers. Additionally, you can filter search results according to specific demographics and interests. The platform provides access to communication tools across platforms and email/outreach templates to facilitate outreach to influencers.

Relationship Management

Grin consolidates all your creators into one place for easy access. On your dashboard, creators are categorized as My Influencers, Prospects, and Applicants under Contacts. You can easily filter influencers and identify those requiring outreach, content approval, etc. For each creator, Grin creates a profile displaying their interactions and activities in chronological order.

Campaign Management

Grin enables you to create customized content rights agreements with a few clicks. Once created, you can send the agreement to the creator, who can accept it via a link. The agreement is stored for future reference when the creator delivers content. After recruitment, you can launch influencer campaigns and manage multiple content campaigns from start to finish using Grin’s campaign workroom.

Content Management

Grin automatically aggregates all influencer and user-generated content into a centralized location. You can easily search and sort content by criteria such as performance stats, post types, tags, and color.

Product Seeding

Grin integrates seamlessly with popular e-commerce platforms like Shopify, WooCommerce, Magento, and Salesforce, making it a hub for influencer marketing and product fulfillment needs. You can fully import products from your e-commerce store and offer creators tailored product options.

Grin Pricing

Grin’s pricing is entirely customized. Before providing any quote, they’ll assess your company’s size, current influencer program, and goals. Pricing starts at $999/month with a 12-month commitment.

Grin Strengths

• Comprehensive CRM System: Grin’s CRM system helps manage influencer relationships efficiently.

• Strong E-commerce Integrations: Integrates well with e-commerce platforms like Shopify, WooCommerce, and Magento.

Grin Weaknesses

• High Cost: Starts at $999 per month, which may be too expensive for small businesses.

• Limited Platform Support: Does not support platforms like Pinterest and Snapchat.

• Complex Interface: The platform may take time to learn, especially for new users.

Learn more 👉 GRIN Alternatives.

3. Gleemo

Gleemo is a next-generation influencer marketing platform combining AI semantic search, 100M+ creator profiles, and advanced campaign management tools. Designed for brands, agencies, and creators, it excels at uncovering niche influencers and streamlining collaborations.

Key Features of Gleemo

Here are some of the top features of the platform.

Influencer Discovery

Gleemo’s database includes ​100M+ influencers across Instagram, TikTok, YouTube, and Amazon. Users can filter creators by hashtags, keywords, engagement rates, follower range, and audience demographics (age, gender, location). This tool helps brands identify nano- to mega-influencers in seconds, with a focus on niche alignment and authentic audiences.

Influencer Analytics

Gleemo provides ​data-driven insights to optimize campaigns:

• Audience Demographics: Analyze the age, gender, location, and interests of an influencer’s followers.

• Engagement Metrics: Compare creators’ historical performance, including top-performing posts and engagement trends.

• Fake Follower Check: Identify fake followers to ensure partnerships with authentic influencers.

Influencer Management

Gleemo provides a centralized dashboard to manage influencer relationships, track collaboration status, and streamline campaign execution.

Influencer Outreach

Gleemo’s influencer outreach tool streamlines connecting with influencers, offering access to ready-made templates, bulk outreach, and response tracking for impactful influencer marketing campaigns.

Gleemo Pricing

Gleemo provides a free trial with 30 monthly search credits and core analytics, while its budget-friendly paid plans start at $44/month (billed yearly) or $59/month (billed monthly), both offering 1,000 credits and advanced tools like influencer management and CSV exports.

Gleemo Strengths

• 100M+ Influencers Across 4 Platforms: Gleemo covers Instagram, YouTube, TikTok, and Amazon—a game-changer for e-commerce campaigns.

• AI Semantic Search: Gleemo’s AI analyzes bios, captions, and hashtags contextually.

• 30+ Advanced Filters: Narrow results by engagement rate, audience age, location, brand affinity, and more.

• Influencer Management: Track collaboration statuses, send bulk outreach, and monitor campaign progress in one place.

• More cost-effective: Gleemo offers monthly subscriptions starting at $59/month, eliminating financial risks for seasonal or experimental campaigns!

Gleemo Weaknesses

Limited Advanced Features: While strong in discovery, it may lack some advanced campaign management features offered by competitors.

Comparing Modash vs Grin vs Gleemo

Each influencer marketing platform has its own unique advantages. A detailed comparison of the three will follow:

Database and Coverage

• Modash: Boasts the largest database with over 250 million influencers but focuses on Instagram, TikTok, and YouTube.

• Grin: Offers a database of 190 million influencers across Instagram, YouTube, and TikTok.

• Gleemo: Features a vast database of 100 million influencers and stands out with Amazon integration, appealing to brands targeting e-commerce audiences.

Search and Discovery

• Modash: Provides detailed filters for demographics, engagement, and audience specifics.

• Grin: Allows searching by engagement rates, audience size, and unique metrics like brand affinity.

• Gleemo: Utilizes AI semantic search and offers 30+ advanced filters for precise influencer identification.

Campaign Management

• Modash: Offers basic campaign management tools with a user-friendly interface.

• Grin: Provides advanced tools including workflow automation and affiliate program management.

• Gleemo: Focuses on discovery and management, with essential analytics for campaign execution.

Pricing

• Modash: Starts at $199/month, potentially limiting for smaller businesses.

• Grin: Higher entry point at $999/month, requiring a 12-month commitment.

• Gleemo: More flexible pricing with a free trial, making it accessible for a broader range of businesses.

Influencer Marketing Made Easy with Gleemo

Choosing the right influencer marketing platform depends on your specific business needs and goals. Here’s a quick recap:

• Modash is ideal for Shopify stores and smaller teams looking for an affordable, user-friendly solution with a vast influencer database.

• Grin suits enterprise-level e-commerce businesses that value deep relationship management and comprehensive CRM features, despite its higher cost.

• Gleemo stands out for its AI-powered semantic search and unique edge in Amazon influencer discovery, making it perfect for e-commerce brands and agencies seeking innovative and scalable solutions.

Ready to revolutionize your influencer strategy? Start your free Gleemo trial today and transform your influencer marketing strategy!