Traackr vs CreatorIQ vs Gleemo: Which is The Best Influencer Marketing Tool?

The influencer marketing industry is booming, with brands increasingly leveraging creators to connect with audiences and drive measurable results. With platforms like Traackr, CreatorIQ, and Gleemo dominating the market, brands often struggle to identify which solution aligns best with their goals.

In this comprehensive comparison, we break down the features, strengths, and weaknesses of each Influencer Marketing tool to help you make an informed decision.

Core Attributes of Influencer Marketing Software​​

Before diving into platform comparisons, let’s outline key evaluation criteria:

• Database Quality: Coverage of micro/nano influencers and cross-platform data (e.g., Amazon, TikTok).

• AI Capabilities: Semantic search vs. traditional keyword filters.

• Workflow Tools: Influencer CRM, outreach automation, and collaboration tracking.

• E-commerce Integrations: Compatibility with Shopify, Amazon, and Klaviyo.

• Pricing Transparency: Flexibility for startups, agencies, and enterprises.

Let’s explore how Traackr, CreatorIQ, and Gleemo tackle these challenges—and where they excel.

1. Traackr

Traackr is an enterprise-grade influencer marketing platform focused on relationship management, campaign analytics, and ROI measurement. It’s popular among large brands like L’Oréal and Walmart for its emphasis on long-term creator partnerships.

Key Features of Traackr

Here are some of the top features of the platform.

Influencer Discovery & Vetting

• Global Database: Access to over 13+ million influencers across multiple platforms, including Instagram, YouTube, TikTok, and Snapchat.

• Advanced Search Filters: Search by topic, keyword, location, language, age, gender, brand, and affinities.

• Audience Attributes: Filter by psychographic data of influencer followers.

Campaign Management

Traackr’s campaign management tools are designed to streamline the entire process of working with influencers:

• Content Requirements: Define detailed content requirements and account for all fees involved.

• Influencer Pricing Calculator: Suggests appropriate pricing based on influencer performance and campaign goals.

• Affiliate Link Management: Create and manage tracking links for affiliate influencers.

Reporting and Analytics

Traackr’s analytics provide brands with actionable insights to measure and optimize their influencer marketing efforts:

• Benchmark Reports: Compare brand performance against competitors in the social media space.

• Brand Vitality Score: A metric that gives an at-a-glance understanding of a brand’s position in the competitive landscape.

• Efficiency Reports: Break down total spending against metrics like cost per view, cost per engagement, and cost per post.

ROI Attribution & Sales Tracking​​

• UTM Link Generator​​: Create trackable links for influencer campaigns.

• Affiliate Program Integration​​: Measure sales driven by creator-specific discount codes.

• CRM Sync​​: Connect with Salesforce or HubSpot to attribute influencer-driven leads to revenue.

Traackr Pricing

Traackr uses custom pricing based on business needs:

• Growth Plan: Star from $25,000/year only supports annual commitment (Minimum 3 users, limited reports).

• Standard Plan: Star from $32,500/year for advanced analytics and team collaboration tools (Minimum 5 Users).

• Plus Plan: Star from $55,000+/year for API access, minimum 10 User users, and priority support.

Traackr Strengths

• Full-Featured Platform: Traackr offers a comprehensive suite of tools for influencer discovery, audience evaluation, relationship management, campaign management, tracking, and custom reporting.

• Social Listening Capabilities: The platform excels in social listening, allowing users to monitor and analyze online discussions about their brand. This feature supports proactive engagement and reputation management strategies.

• Excellent Customer Support: Traackr’s customer support team is noted for being responsive and attentive, often implementing user feedback to improve the platform’s features and usability.

Traackr Weaknesses

• High Cost: Pricing starts at $25k/year, targeting enterprises and mid-sized brands not budget-friendly for small businesses.

• Database Limitations: 13+ million influencers were indexed, which is smaller than some competitors. Users may need to request additions for niche creators.

• Complexity: The platform’s extensive features may present a learning curve for new users, potentially requiring additional time and training to fully utilize.

Learn more 👉 Traackr Alternatives.

2. CreatorIQ

CreatorIQ is a leading enterprise-focused influencer marketing platform designed for large brands and agencies. It offers advanced data analytics, creator vetting, and API integrations. While CreatorIQ provides robust tools across the board, it often lacks transparency in its pricing and feature implementation, especially for smaller teams looking for flexibility.

Key Features of Traackr

Here are some of the top features of the platform.

AI-Powered Influencer Discovery

CreatorIQ’s AI scans social media content—including images, captions, hashtags, and emojis—to identify influencers based on contextual relevance rather than basic keyword matching.

• Integrity Quotient: Flags fake followers and bots, assigning a credibility score to each influencer.

• Audience Affinity Analysis: Detects audience interests (e.g., travel, gaming) from content patterns.

• Lookalike Search: Find creators similar to top performers using engagement and demographic data.

Audience Authenticity Checks​​

CreatorIQ’s ​​fraud detection tools​​ analyze follower growth patterns, engagement spikes, and audience demographics to flag suspicious activity. Metrics include:

• Fake Follower Percentage​​: Estimates bots or inactive accounts.

• Engagement Authenticity​​: Detects unnatural likes/comments (e.g., purchased engagement).

• Audience Geolocation​​: Verifies if followers align with the creator’s claimed location.

Campaign Management & Analytics

• Dynamic Reporting: Customizable dashboards display metrics like engagement, reach, and sales attribution.

• Real-Time Content Moderation: Review and approve influencer posts directly within the platform.

• ROI Tracking: Integrates with e-commerce systems to attribute sales to specific campaigns or influencers.

Product Seeding & Payments

• Product Gifting: Manages inventory and shipping logistics for influencer seeding campaigns.

• Global Payments: Supports payouts in 120 currencies via PayPal, wire transfer, or ACH.

CreatorIQ Pricing

CreatorIQ’s pricing is not publicly available on its website because it is customized based on the size and specific needs of each company. However, based on our research, the price starts at $36k/year with an annual commitment.

CreatorIQ Strengths

• Automated Campaign Management: Offers tools for outreach, contracts, payments, and tracking to streamline workflows.

• Detailed Analytics: Delivers in-depth analytics and reporting capabilities, offering valuable insights into campaign performance and influencer impact.

• Enterprise Integrations: Connects with CRM and enterprise workflows for seamless operations.

CreatorIQ Weaknesses

• Expensive Plans: Pricing starts at $36k/year with an annual commitment.

• Complexity: The platform’s extensive features may present a learning curve for new users, potentially requiring additional time and training to fully utilize.

• No Monthly Plans: Requires an annual commitment, making it less flexible for smaller teams or those looking to test the waters.

Learn more 👉 CreatorIQ​ Alternatives.

3. Gleemo

Gleemo is a next-generation influencer marketing platform combining AI semantic search, 100M+ creator profiles, and advanced campaign management tools. Designed for brands, agencies, and creators, it excels at uncovering niche influencers and streamlining collaborations.

Key Features of Gleemo

Here are some of the top features of the platform.

Influencer Discovery

Gleemo’s database includes ​100M+ influencers across Instagram, TikTok, YouTube, and Amazon. Users can filter creators by hashtags, keywords, engagement rates, follower range, and audience demographics (age, gender, location). This tool helps brands identify nano- to mega-influencers in seconds, with a focus on niche alignment and authentic audiences.

Influencer Analytics

Gleemo provides ​data-driven insights to optimize campaigns:

• Audience Demographics: Analyze the age, gender, location, and interests of an influencer’s followers.

• Engagement Metrics: Compare creators’ historical performance, including top-performing posts and engagement trends.

• Fake Follower Check: Identify fake followers to ensure partnerships with authentic influencers.

Influencer Management

Gleemo provides a centralized dashboard to manage influencer relationships, track collaboration status, and streamline campaign execution.

Influencer Outreach

Gleemo’s influencer outreach tool streamlines connecting with influencers, offering access to ready-made templates, bulk outreach, and response tracking for impactful influencer marketing campaigns.

Gleemo Pricing

Gleemo provides a free trial with 30 monthly search credits and core analytics, while its budget-friendly paid plans start at $44/month (billed yearly) or $59/month (billed monthly), both offering 1,000 credits and advanced tools like influencer management and CSV exports.

Gleemo Strengths

• 100M+ Influencers Across 4 Platforms: Gleemo covers Instagram, YouTube, TikTok, and Amazon—a game-changer for e-commerce campaigns.

• AI Semantic Search: Gleemo’s AI analyzes bios, captions, and hashtags contextually.

• 30+ Advanced Filters: Narrow results by engagement rate, audience age, location, brand affinity, and more.

• Influencer Management: Track collaboration statuses, send bulk outreach, and monitor campaign progress in one place.

• More cost-effective: Gleemo offers monthly subscriptions starting at $59/month, eliminating financial risks for seasonal or experimental campaigns!

Gleemo Weaknesses

Limited Advanced Features: While strong in discovery, it may lack some advanced campaign management features offered by competitors.

Comparing Traackr vs CreatorIQ vs Gleemo

Each influencer marketing platform has its own unique advantages. A detailed comparison of the three will follow:

Database and Coverage

• Traackr: With 13+ million influencers, it’s not the ideal platform for brands that want to target a wide range of influencers.

• CreatorIQ: Offers 17+ million creator profiles, focusing on verified and vetted creators.

• Gleemo: Features a vast database of 100 million influencers and stands out with Amazon integration, appealing to brands targeting e-commerce audiences.

Search and Discovery

• Traackr: Offers a contextual analysis of every query, enabling searches across multiple social platforms with customizable filters for location, engagement rates, and audience demographics.

• CreatorIQ: Employs comprehensive fraud detection and brand safety measures. The platform utilizes active audience scoring and custom brand safety configurations.

• Gleemo: Utilizes AI semantic search and offers 30+ advanced filters for precise influencer identification.

Campaign Management

• Traackr: Provides advanced tools including gifting, product seeding, and affiliate marketing – not all platforms offer these.

• CreatorIQ: Provides comprehensive tools for managing influencer campaigns, including search and discovery, content creation, and performance tracking.

• Gleemo: Focuses on discovery and management, with essential analytics for campaign execution.

Pricing

• Traackr: Pricing starts from $25k/year, making it suitable for enterprises rather than small businesses.

• CreatorIQ: Pricing starts at $36k/year with an annual commitment.

• Gleemo: More flexible pricing with a free trial, making it accessible for a broader range of businesses.

The Future of Influencer Marketing

As the industry evolves, AI and cross-platform versatility are becoming critical differentiators. While Traackr and CreatorIQ remain strong contenders, Gleemo’s semantic search and Amazon coverage position it as the future-forward choice for brands prioritizing innovation and scalability.

Final Recommendation:

• Prioritize Amazon & AI? Choose Gleemo.

• Need enterprise-grade security and advanced discovery? Opt for CreatorIQ.

• Need data accuracy, brand safety, and in-depth performance tracking? Traackr is well-regarded.

Ready to revolutionize your influencer strategy? Start your free Gleemo trial today and transform your influencer marketing strategy!