How to Master Your Influencer Marketing with Influencer Analytics in 2025

Influencer marketing has shifted from being an experimental tactic to a core marketing strategy. Today, brands are expected to prove campaign effectiveness with measurable data. This is where influencer analytics comes in.

This guide covers what influencer analytics is, why it matters, the key metrics brands should track, and the best influencer analytics platforms in 2025.

What is Influencer Analytics?

Influencer analytics is the process of collecting, analyzing, and interpreting data related to influencers and their performance. It goes beyond simple follower counts to provide a deeper understanding of an influencer’s true reach, engagement, and audience demographics.

By using an influencer analytics tool, you can get insights into key metrics such as:

• Engagement Rate: The percentage of an audience that interacts with an influencer’s content. A high engagement rate indicates an active and loyal following.

• Audience Demographics: Details about an influencer’s followers, including age, gender, location, and interests. This helps you find influencers whose audience matches your ideal customer.

• Authentic Reach: The true number of unique people who see an influencer’s content, filtering out fake followers and bots.

• Follower Growth Rate: How quickly an influencer’s follower count is increasing over time, which can indicate their current popularity.

• Brand Mentions and Performance: Tracking how often an influencer mentions your brand and the performance of sponsored posts.

Why is Influencer Analytics Important for Your Business?

Using influencer analytics is crucial for a smart, data-driven marketing approach. Here’s a quick breakdown of why it’s so important:

Find the Right Influencers

Don’t just look at follower numbers. Analytics show an influencer’s true audience demographics and engagement rate. This helps you find creators whose followers genuinely match your target customers, ensuring your budget is well-spent on an audience that is active and engaged.

Measure Your ROI

Analytics let you track the direct results of your campaigns. By monitoring metrics like conversions and sales, you can accurately measure your return on investment (ROI). This proves which partnerships are most effective and helps you justify your marketing spend.

Avoid Influencer Fraud

An influencer analytics platform can detect fake followers and bot activity. This protects you from working with fraudulent accounts that provide no real value, so you only partner with genuine creators.

Optimize Your Strategy

By analyzing campaign data, you can see what content and influencers perform best. This helps you refine your future strategies, allocate your budget more effectively, and continuously improve your results.

How to Choose an Influencer Analytics Platform

With many influencer analytics tools on the market, choosing the right one can be difficult. Here are some features to look for:

• Comprehensive Data: The platform should provide detailed data on audience demographics, engagement, and reach across multiple social media platforms.

• User-Friendly Interface: The tool should be easy to use and understand, with clear dashboards and reports.

• Fraud Detection: Look for features that can identify fake followers and bot activity.

• Competitor Analysis: Some advanced tools allow you to track the influencer marketing activities of your competitors.

• Pricing: Choose a platform that fits your budget, whether it’s a free trial or a paid subscription model.

Best Influencer Analytics Platforms in 2025

In 2025, the best platforms go beyond simple follower counts to provide deep data on audience demographics, engagement, and ROI. Here is a look at some of the top influencer analytics platforms available this year.

Influencer Analytics Platforms Comparison (Updated 2025)

1. Gleemo

Gleemo is an AI-powered influencer analytics platform designed for brands, agencies, and e-commerce businesses. It combines influencer discovery, analysis, outreach, and campaign tracking into a single tool, with unique support for Amazon influencers and direct ROI tracking.

Social Media Scope: Instagram, YouTube, TikTok, and Amazon.

Pricing: Offers a free trial (no credit card required). Paid plans: $59 per month or $531 per year.

Best For: AI-powered discovery, cross-platform campaigns, and budget-conscious teams.

Influencer analysis features:

• Engagement & Content Performance: Tracks the last 30 posts to measure engagement rates, identifies trends, and compares formats such as videos, carousels, and Reels to see what drives the highest interaction.

• Audience Demographics & Quality: Provides detailed insights into followers’ age, gender, location, and interests, while also detecting fake followers to ensure authentic reach.

• Content & Niche Relevance: Analyzes an influencer’s niche, interests, and top-performing posts, including effective hashtags, to guide brand alignment and campaign strategy.

• Conversions & ROI Tracking: Measures total reach, conversion rates, and attributed revenue through promo codes or affiliate links, giving brands clear visibility into ROI and cost-effectiveness.

Other key features:

• AI Semantic Search: Finds niche influencers with contextual analysis of bios, captions, and hashtags, going beyond simple keywords.

• Extensive Influencer Database: Access to 150M+ profiles across Instagram, YouTube, TikTok, and Amazon with real-time updates.

• Advanced Filters & Fraud Detection: 30+ filters for precise targeting, plus built-in fake follower detection to ensure authentic partnerships.

• Campaign & Outreach Tools: End-to-end management, including influencer CRM, outreach templates, performance tracking, and reporting.

Free Analytical Tools:

• Fake Follower Checker
• Engagement Rate Calculator
• Influencer Pricing Calculator
• Follower Count & Comparison Tools
• Chrome Extension to view influencer insights instantly while browsing

2. Modash

Modash is a large-scale influencer discovery and monitoring platform with a database of over 350 million creators. It is widely used by e-commerce brands to identify influencers, track content, and measure campaign performance.

Social Media Scope: Instagram, YouTube, TikTok.

Pricing: Free 14-day trial with usage limits. Paid plans from $199/month (billed annually) or $299/month (month-to-month).

Best For: Brands using Shopify seeking streamlined influencer discovery, campaign monitoring, and payment workflows.

Key Features:

• Influencer Search & Vetting: Access to 350M+ influencer profiles with detailed audience and performance data.

• Campaign Tracking: Automatically tracks influencer content (including disappearing Stories) into a dashboard.

• Relationship Management: Create influencer lists, manage outreach, attach notes or documents, and track pipeline.

• Payment Integration: Automated influencer payments and promo code generation integrated with Shopify.

Pros:

• Strong Story tracking and automated content capture.
• Great for Shopify and e-commerce workflows.
• Large influencer pool with reliable filters.

Cons:

• Limited to Instagram, TikTok, and YouTube (no Amazon or Twitch).
• Pricing ($199–$299/month) is higher for small teams.

Learn more 👉 Modash Alternatives

3. Influencer Hero

Influencer Hero is a multi-platform influencer marketing tool that focuses on relationship management, outreach automation, and campaign execution. It is particularly suited for teams running diverse influencer programs.

Social Media Scope: Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, X (Twitter), and Twitch.

Pricing: Pricing details not specified; likely higher tier (e.g., around $649/month). 

Best For: Brands needing comprehensive, scalable, multi-platform influencer campaign management, particularly with eCommerce focus.

Key Features:

• Discovery Filters: Demographics, interests, audience quality, lookalikes, brand following lists.

• Outreach Automation: AI-generated personalized messages, automated workflows.

• CRM & Campaign Tools: Track communications, content, influencer application pages.

• E-commerce & Storefronts: Shopify/WooCommerce integration, influencer storefronts, affiliate tracking.

• Reporting & UGC Management: Real-time dashboards and content repurposing tools.

Pros:

• Covers more platforms than many competitors.
• Strong CRM and outreach workflow tools.
• End-to-end campaign and UGC management.

Cons:

• Pricing (around $649/month) can be expensive for smaller businesses.
• UI is more complex compared to leaner tools like Gleemo.

4. Upfluence

Upfluence is a well-established influencer marketing platform that combines discovery, affiliate management, and CRM in one system. It is often chosen by e-commerce brands for its integrations and performance tracking.

Social Media Scope: Instagram, YouTube, TikTok, X (Twitter), Pinterest, WordPress, Twitch.

Pricing: No public pricing; G2 notes approximately $478/month for one edition. Offers free Chrome extension.

Best For: E-commerce brands wanting integrated affiliate tools and broad platform coverage.

Key Features:

• Influencer Discovery & AI Search: Allows filtering by demographics, engagement, and location to find the right partners.

• Affiliate Management: Combines influencer programs with affiliate marketing in one system.

• E-commerce Integrations: Deep connections with Shopify, WooCommerce, and Amazon to track conversions.

• CRM & Campaign Management: Tracks communication, contracts, and collaboration history.

Pros:

• Strong e-commerce integrations.
• Useful for managing both influencer and affiliate campaigns in one place.

Cons:

• Pricing (~$478/month) may not suit startups.
• Overloaded with features some brands don’t need.
• Interface can feel less intuitive compared to newer tools.

Learn more 👉 Upfluence Alternatives

5. Traackr

Traackr is an enterprise-level influencer marketing analytics and management platform. It focuses heavily on spend tracking, ROI measurement, and cross-market campaign benchmarking for large organizations.

Social Media Scope: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, and Blogs.

Pricing: Pricing details not specified; likely higher tier (e.g., around $25,000/year).  

Best For: Organizations seeking deep analytics, influencer spend tracking, and data-driven insights.

Key Features:

• Spend & ROI Tracking: Advanced dashboards for campaign budgets, influencer spend, and ROI.

• Audience Benchmarking: Compares influencer audiences across demographics, regions, and competitors.

• Relationship Management: Tracks long-term partnerships, collaboration frequency, and performance history.

• Global Scale: Designed for multi-market teams with complex campaign structures.

Pros:

• Excellent for large enterprises managing multi-country campaigns.
• Deep analytics and benchmarking tools.

Cons:

• Expensive custom pricing.
• Overly complex for smaller teams or startups.

6. GRIN

GRIN is an influencer relationship management tool built specifically for DTC and e-commerce brands. It integrates closely with Shopify to measure direct sales impact.

Social Media Scope: Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitch, X/Twitter, and YouTube.

Pricing: Not publicly disclosed. But Capterra quotes a starting price of $999+/month.

Best For: E-commerce brands needing CRM, influencer content curation, and sales attribution.

Key Features:

• E-commerce CRM: Built specifically for DTC and Shopify brands to manage influencer relationships.

• Sales Attribution: Tracks revenue impact through affiliate links, discount codes, and conversions.

• UGC Management: Streamlines content approvals, rights management, and content repurposing.

• Campaign Workflow: Provides tools for campaign setup, influencer selection, and deliverable tracking.

Pros:

• Strong alignment with e-commerce workflows.
• Effective sales tracking and attribution.

Cons:

• Pricing not transparent, often expensive.
• Less focused on discovery compared to analytics and CRM.

7. CreatorIQ

CreatorIQ is an enterprise-grade influencer marketing platform used by Fortune 500 brands. It emphasizes scale, advanced analytics, and integrations with corporate data systems.

Social Media Scope: Instagram, YouTube, TikTok, Facebook, and Pinterest.

Pricing: CreatorIQ’s pricing is not available without a call scheduled( starts around $36k/year).

Best For: Large global brands needing robust workflow, recruitment, and data-driven campaign strategies.

Key Features:

• AI-powered Influencer Discovery: Identifies relevant influencers at scale using predictive analytics.

• Enterprise Workflow Tools: Supports multi-team campaign management, content approval, and influencer payments.

• Performance Analytics: Monitors engagement, conversions, ROI, and brand safety metrics.

• API & Integrations: Enterprise-ready, integrates with data warehouses and analytics systems.

Pros:

• Extremely scalable and suitable for global brands.
• Accurate, AI-driven influencer recommendations.
• Enterprise-level integrations for big organizations.

Cons:

• Very high pricing. And it’s not accessible for small to mid-size businesses.
• Requires training—steep learning curve.

8. Aspire

Aspire (formerly AspireIQ) is an influencer marketing platform that helps brands build long-term partnerships with creators. It combines a marketplace, outreach, and contract management.

Social Media Scope: Instagram, YouTube, TikTok, Pinterest, Facebook.

Pricing: Starts at approximately $2,000/month, enterprise-level.

Best For: Large brands focused on CRM, contract workflows, and creative collaboration.

Key Features:

• Creator Marketplace: Directly connects brands with vetted influencers.

• Outreach & Contract Tools: Manages negotiation, agreements, and payments within the platform.

• Affiliate & Performance Tracking: Links influencer activities to affiliate revenue and ROI.

• Co-creation Features: Helps brands and influencers collaborate on content and campaign strategy.

Pros:

• Great for building long-term creator relationships.
• Includes contract and affiliate management tools.
• Strong marketplace for influencer discovery.

Cons:

• Pricing starts at ~$2,000/month, too costly for most SMEs.
• Better fit for enterprise-level brands.

Learn more 👉 Aspire Alternatives.

9. Later

Later, known for its social media scheduling, also offers lightweight influencer tools. These are designed for small businesses and social media managers who primarily work with Instagram creators.

Social Media Scope: Instagram, Facebook, TikTok, Pinterest, and X/Twitter.

Pricing: Not specified in sources.

Best For: Brands wanting simple influencer tracking within a broader social media scheduling suite.

Key Features:

• Influencer Discovery (Basic): Search for Instagram influencers by category and reach.

• Campaign Tracking: Simple monitoring of influencer posts and results.

• Integration with Scheduling Tools: Connects influencer campaigns with Later’s social media scheduling.

Pros:

• Convenient for small brands managing Instagram influencers.
• Integrates well with Later’s broader content tools.

Cons:

• Lacks in-depth analytics like audience demographics or ROI tracking.
• Not suited for larger or multi-market campaigns.

Final Thoughts: Choosing the Right Influencer Analytics Tool

Influencer marketing today is data-driven. Without reliable influencer analytics, brands risk working with creators who cannot deliver authentic results. By using the right influencer analytics platform, marketers can measure engagement, verify audience quality, and track ROI with confidence.

If you are looking for a modern and easy-to-use solution, try Gleemo’s Influencer Analytics Tool. It combines AI search, audience analysis, fraud detection, and e-commerce integrations, giving brands the transparency and efficiency needed to run successful influencer marketing campaigns at scale.

Influencer Analytics FAQs