HypeAuditor vs Modash vs Gleemo: Which is The Best Influencer Marketing Tool

With the explosion of social media platforms and the rise of creators, brands are increasingly leveraging influencers to enhance their marketing strategies. However, with hundreds of influencer marketing platforms available, selecting the right tool has become a daunting task.

In this comprehensive comparison, we’ll dive deep into three popular solutions: HypeAuditor, Modash, and Gleemo. We’ll analyze their features, pricing, strengths, and weaknesses to help you decide which platform best aligns with your goals.

Core Attributes of Influencer Marketing Software​​

Before diving into platform comparisons, let’s outline key evaluation criteria:

• Database Quality: Coverage of micro/nano influencers and cross-platform data (e.g., Amazon, TikTok).

• AI Capabilities: Semantic search vs. traditional keyword filters.

• Workflow Tools: Influencer CRM, outreach automation, and collaboration tracking.

• E-commerce Integrations: Compatibility with Shopify, Amazon, and Klaviyo.

• Pricing Transparency: Flexibility for startups, agencies, and enterprises.

Let’s explore how HypeAuditor, Modash, and Gleemo tackle these challenges—and where they excel.

1. HypeAuditor

HypeAuditor is a data-driven influencer analytics platform focused on detecting fake followers, auditing audience quality, and measuring campaign ROI. It’s particularly popular among agencies and enterprises prioritizing fraud prevention.

Key Features of HypeAuditor

Here are some top features of the platform.

Influencer Discovery and Analysis

HypeAuditor’s search engine allows users to find influencers across Instagram, YouTube, TikTok, Twitch, and Twitter using filters like audience demographics, engagement rates, and content relevance. Its unique feature is the ability to identify influencers already engaging with a brand, fostering authentic collaborations.

Campaign Management and Outreach

The platform streamlines workflows with tools for tracking collaboration statuses and automating outreach, including drip emails and follow-ups. However, outreach must be conducted individually rather than in batches, which can be time-consuming.

Performance Analytics and Affiliate Integration

HypeAuditor generates detailed campaign reports, analyzing metrics like reach, engagement, and conversions across social media platforms. It integrates with e-commerce systems to track affiliate sales and measure ROI.

Social Listening and Free Tools

HypeAuditor’s social listening capabilities help brands identify organic creators discussing their products or industry. Free tools like the Chrome Extension provide instant access to influencer analytics directly from social platforms.

HypeAuditor Pricing

HypeAuditor does not disclose pricing publicly. Based on user reports:

• Starting Price: You can catch a glimpe of its range from $299/mo to $499/mo according to TrustRadius.

• Custom Plans: Tailored to campaign volume, integrations, and advanced features.

• Free Tools: Fake Follower Checker and Engagement Rate Calculator.

HypeAuditor Strengths

• Comprehensive Influencer Database: With over 205 million influencer accounts, HypeAuditor offers extensive coverage across Instagram, YouTube, and TikTok, with filters for niche, location, and engagement.

• Audience Quality Analysis: Standout Audience Quality Score (AQS) evaluates influencer authenticity, engagement, and audience demographics to avoid fraud and ensure ROI.

• Robust Integrations: Syncs with Shopify, Klaviyo, and CMS platforms for seamless data flow.

HypeAuditor Weaknesses

• Limited TikTok Database: Micro-influencers (1K–50K followers) on TikTok are underrepresented, forcing brands to supplement with manual searches.

• High Cost: Small businesses cite $399/month as prohibitive, with basic plans lacking essential features like competitor analysis.

• Steep Learning Curve: Overwhelming for small teams or first-time users.

Learn more 👉 HypeAuditor Alternatives.

2. Modash

Modash positions itself as a one-stop solution for discovering and vetting influencers across Instagram, TikTok, and YouTube. Its massive database and intuitive interface cater to mid-sized businesses and agencies.

Key Features of Modash

Here are some top features of the platform.

Influencer Discovery

Modash has over 250 million creator profiles from Instagram, TikTok, and YouTube. Its advanced influencer search tool allows brands to pinpoint influencers with precision using filters like location, engagement rate, bio keywords, hashtags, follower growth rate, and fake follower checks.

Campaign Tracking

Modash automates the tracking of all campaign posts, including ephemeral Stories, without requiring creator authentication. The platform generates real-time reports on metrics like views, clicks, and sales, with filters to segment data by platform, date, or influencer.

Outreach & Relationship Management

Modash’s unified inbox integrates with Gmail or Outlook, displaying influencer details alongside email threads. Brands can send personalized outreach emails directly from the platform, leveraging data like birthdays or interests to craft compelling messages.

Influencer Payments

Modash simplifies payments by supporting 36 currencies across 180 countries. Brands send funds via the platform, and influencers receive payments through their preferred method.

Modash Pricing

Modash uses a tiered pricing model with monthly or annual billing options:

• Essentials Plan: At $299 per month (or $199/month if billed annually), this plan includes features like searching 250M+ creators, analyzing 300 profiles, unlocking 150 emails, tracking 100 influencers, and collecting unlimited content. It is suitable for small teams starting with influencer marketing.

• Performance Plan: Priced at $599 per month (or $499/month if billed annually), this plan allows users to analyze 800 profiles, unlock 400 emails, track 250 influencers, collect unlimited content, and includes up to 5 team members. It is ideal for teams looking to scale their influencer marketing efforts.

• Custom Plan: This plan provides higher limits, more team seats, and additional features like API access and SSO. It is tailored for brands with sophisticated influencer marketing programs.

Modash Strengths

• Massive Influencer Database: With a database of over 250 million influencers, Modash helps you screen candidates based on various criteria, making it ideal for finding nano- and micro-influencers in untapped niches.

• User-Friendly Interface: Intuitive design enhances user experience, especially for those new to influencer marketing.

• Transparent Pricing: Starts at $199/month (annual plan) with a 14-day free trial.

Modash Weaknesses

• Limited Platform Coverage: Focuses primarily on Instagram, TikTok, and YouTube, lacking integration with platforms like Twitch and Twitter.

• Basic Campaign Tools: Lacks advanced workflow automation or affiliate management features.

Learn more 👉 Modash Alternatives.

3. Gleemo

Gleemo is a next-generation influencer marketing platform combining AI semantic search, 100M+ creator profiles, and advanced campaign management tools. Designed for brands, agencies, and creators, it excels at uncovering niche influencers and streamlining collaborations.

Key Features of Gleemo

Here are some top features of the platform.

Influencer Discovery

Gleemo’s database includes ​100M+ influencers across Instagram, TikTok, YouTube, and Amazon. Users can filter creators by hashtags, keywords, engagement rates, follower range, and audience demographics (age, gender, location). This tool helps brands identify nano- to mega-influencers in seconds, with a focus on niche alignment and authentic audiences.

Influencer Analytics

Gleemo provides ​data-driven insights to optimize campaigns:

• Audience Demographics: Analyze the age, gender, location, and interests of an influencer’s followers.

• Engagement Metrics: Compare creators’ historical performance, including top-performing posts and engagement trends.

• Fake Follower Check: Identify fake followers to ensure partnerships with authentic influencers.

Influencer Management

Gleemo provides a centralized dashboard to manage influencer relationships, track collaboration status, and streamline campaign execution.

Influencer Outreach

Gleemo’s influencer outreach tool streamlines connecting with influencers, offering access to ready-made templates, bulk outreach, and response tracking for impactful influencer marketing campaigns.

Gleemo Pricing

Gleemo provides a free trial with 30 monthly search credits and core analytics. Its budget-friendly paid plans start at $44/month (billed yearly) or $59/month (billed monthly), both offering 1,000 credits and advanced tools like influencer management and CSV exports. This structure balances accessibility for small teams with scalable options for high-volume campaigns.

Gleemo Strengths

• 100M+ Influencers Across 4 Platforms: Gleemo covers Instagram, YouTube, TikTok, and Amazon—a game-changer for e-commerce campaigns.

• AI Semantic Search: Gleemo’s AI analyzes bios, captions, and hashtags contextually.

• 30+ Advanced Filters: Narrow results by engagement rate, audience age, location, brand affinity, and more.

• Influencer Management: Track collaboration statuses, send bulk outreach, and monitor campaign progress in one place.

• More cost-effective: Gleemo offers monthly subscriptions starting at $59/month, eliminating financial risks for seasonal or experimental campaigns!

Gleemo Weaknesses

• Limited Advanced Features: While strong in discovery, it may lack some advanced campaign management features offered by competitors.

Comparing HypeAuditor vs Modash vs Gleemo

Each influencer marketing platform has its own unique advantages. A detailed comparison of the three will follow:

Database and Coverage

• HypeAuditor: Covers Instagram, YouTube, TikTok, Twitch, and Twitter, with a database of over 205 million influencers.

• Modash: Focuses on Instagram, TikTok, and YouTube, with a massive database of over 250 million influencers.

• Gleemo: Features a vast database of 100 million influencers and stands out with Amazon integration, appealing to brands targeting e-commerce audiences.

Search and Discovery

• HypeAuditor: Allows searching by engagement rates, audience size, and unique metrics like brand affinity.

• Modash: Provides detailed filters for demographics, engagement, and audience specifics.

• Gleemo: Utilizes AI semantic search and offers 30+ advanced filters for precise influencer identification.

Campaign Management

• HypeAuditor: Provides advanced tools including workflow automation and affiliate program management.

• Modash: Offers basic campaign management tools with a user-friendly interface.

• Gleemo: Focuses on discovery and management, with essential analytics for campaign execution.

Pricing

• HypeAuditor: Higher entry point, starting at around $399/month, requiring a 12-month commitment.

• Modash: Starts at $199/month, potentially limiting for smaller businesses.

• Gleemo: More flexible pricing with a free trial, making it accessible for a broader range of businesses.

The Future of Influencer Marketing

As the influencer marketing industry continues to evolve, AI and cross-platform versatility are becoming critical differentiators. While HypeAuditor and Modash remain strong contenders, Gleemo’s semantic search and Amazon coverage position it as the forward-thinking choice for brands prioritizing innovation and scalability.

Final Recommendation

• Prioritize Amazon & AI? Choose Gleemo.

• Need advanced analytics and audience verification? Opt for HypeAuditor.

• Budget-conscious with a focus on TikTok/Instagram? Modash is the way to go.

Ready to revolutionize your influencer strategy? Start your free Gleemo trial today and transform your influencer marketing approach!